Privacy Policy | MAXfresh LAUNDRY®

IMPORTANT NOTICE REGARDING TEXT MESSAGING DATA

So Cal Laundry ("Company," "we," "us," or "our") does not sell, rent, share, or disclose customer SMS opt-in information—including mobile phone numbers, consent records, or timestamps—to affiliates or third parties for marketing, promotional, or unrelated purposes.

Text messaging originator opt-in data is treated as confidential information and is used solely to deliver the SMS communications you have expressly consented to receive. This data is maintained in accordance with applicable law and industry standards.

1. Information We Collect

We collect information necessary to provide and improve our services, which may include the following categories:

Personal Information

Full name
Email address
Telephone number
Physical address
Payment and billing information (processed via secure third-party payment processors)
Communication consent records, including opt-in method, source, and timestamp

Non-Personal / Technical Information

IP address
Browser type and device identifiers
Operating system and usage data
Website interaction data and analytics
Cookies and similar tracking technologies

Customer Communications & Service Data

Records of inquiries, service requests, and support interactions
Appointment details, preferences, and service instructions
Service history, feedback, and operational notes

2. How We Use Your Information

We use collected information for legitimate business purposes, including:

Providing, operating, and improving our laundry services
Processing transactions, billing, and payments
Scheduling, confirming, and fulfilling service requests
Communicating with you regarding your account, appointments, and service-related updates
Maintaining consent records and communication preferences
Enhancing website performance and user experience
Security monitoring, fraud detection, and legal compliance

We do not use personal information for purposes materially different from those disclosed without obtaining additional consent where required by law.

3. SMS Messaging & Regulatory Compliance

Text Message Program Overview

By opting into our SMS messaging program, you consent to receive text messages related to MAXfresh LAUNDRY services, including appointment confirmations, reminders, operational updates, and customer support communications.

Opt-In & Consent Management

SMS messages are sent only to individuals who have expressly opted in
Consent is collected through clear, conspicuous disclosures and affirmative action
We maintain timestamped records of all SMS opt-in and opt-out actions
Our practices comply with the Telephone Consumer Protection Act (TCPA), CTIA Messaging Principles, and applicable state laws

Opt-Out Instructions

You may opt out at any time by replying STOP to any SMS message
You will receive a confirmation of your opt-out request
No further messages will be sent unless you provide new opt-in consent

Message Frequency & Content

Message frequency varies based on your service activity and interactions
Messages are limited to service-related or consented communications
Promotional messages are sent only when separate, express consent has been obtained

Help & Support

Reply HELP to any SMS message for assistance
Contact us at maxfreshlaundry@gmail.com or (760) 608-5855 during normal business hours

Carrier Disclosures

Message and data rates may apply
Wireless carriers are not liable for delayed or undelivered messages
Supported carriers include major U.S. carriers and select regional providers

SMS Data Protection Statement

Mobile information and SMS consent data will not be shared with third parties or affiliates for marketing or promotional purposes. Information may be shared with SMS aggregators or service providers solely to deliver the messages you have consented to receive. All other use cases expressly exclude SMS originator opt-in data.

4. Information Sharing & Disclosure

We do not sell or rent personal information. We may share information only as follows:

Service Providers

Vendors assisting with payment processing, scheduling, IT support, analytics, and SMS delivery
Service providers are contractually obligated to protect confidentiality and security

Legal & Regulatory Requirements

To comply with applicable laws, regulations, legal process, or governmental requests
To enforce our agreements or protect the rights, property, or safety of the Company and others

Business Transactions

In connection with a merger, acquisition, financing, or sale of assets
Personal information remains subject to the protections of this Privacy Policy

SMS opt-in data and consent records are excluded from information sharing, except as required to operate the SMS service.

5. Data Security

We maintain commercially reasonable administrative, technical, and physical safeguards designed to protect personal information, including:

Encryption of sensitive data in transit and where appropriate at rest
Role-based access controls and authentication procedures
Routine security monitoring and system updates
Employee training on data protection and confidentiality
Incident response and breach notification procedures
Secure data backup and disaster recovery protocols

While we take reasonable steps to protect information, no system can be guaranteed to be 100% secure.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

Analyze website traffic and usage patterns
Store user preferences and settings
Improve site functionality and performance
Measure service effectiveness

You may adjust cookie settings through your browser. Disabling cookies may affect site functionality.

7. Your Rights & Choices

Depending on applicable law, you may have the right to:

Access, correct, or delete personal information
Withdraw consent for future communications
Opt out of marketing emails via unsubscribe links
Opt out of SMS communications by replying STOP
Request information about data processing practices
Submit complaints to applicable regulatory authorities

Requests may be submitted using the contact information below.

8. Third-Party Websites

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those sites. This Privacy Policy applies solely to information collected by So Cal Laundry, dba MAXfresh LAUNDRY.

9. Policy Updates

We may revise this Privacy Policy periodically. Updates will be posted on our website with the revised effective date. Material changes may be communicated via email or website notice where required by law.

Contact Information

So Cal Laundry
Doing Business As: MAXfresh LAUNDRY
Phone: (760) 608-5855
Email: maxfreshlaundry@gmail.com
Website: www.maxfreshlaundry.com

By accessing or using our website, services, or SMS program, you acknowledge that you have read, understood, and agree to this Privacy Policy.